Today, we are highlighting one of our fididel sellers - Auction Direct USAUSA. They are an innovative online and site based auto dealer that is very successful and growing rapidly. We are speaking with Auction Direct USA IT & Web Director, Eric Miltsch.
Fididel Wizard: How about telling us about Auction Direct USA and what's different about it?


Eric: Auction Direct USA is a Used Vehicle Superstore committed to changing the way people buy quality, low-mileage, late-model used cars and trucks. Our difference is the low, no-haggle prices on every vehicle. Our discount pricing beats the traditional dealership pricing every time.

Fididel Wizard: What value do your customers get from buying from you?

Eric: The biggest part of the value our customers get when they purchase one of our vehicles is the incredible savings. Our customers typically save between two and five thousand dollars off of retail prices. From the moment you walk in the door you realize this isn't like any other car dealership;, our customer-driven sales process is fun because of the open atmosphere and the tremendous selection of really low-priced vehicles.

All of our vehicles are certified by our 85-point quality inspection, are CARFAX certified, come with clean titles, are priced below KBB values and include a 3-Day/500-Mile satisfaction guarantee. Our customers also have access to the best financing solutions available, quality after-market products and have access to our certified service departments.

Fididel Wizard: Who do you see as your main competitors?

Eric: Our business model is so unique; our only competition are those dealers trying to provide no-haggle pricing. However, nobody has the total experience that Auction Direct USA offers.

Fididel Wizard: What kind of growth has Auction Direct USA seen since it started?

Eric: Auction Direct USA has seen consistent growth from the flagship store since its opening just over 2 years ago; in this time the NY store acquired 15% of the Rochester used car market. This growth has led to the opening of three additional used vehicle superstores in Atlanta, GA; Jacksonville, FL; and Raleigh, NC.

Fididel Wizard: Why do you think that is?

Eric: Very easy - automotive consumers are fed up with the traditional sales methods seen in dealerships everywhere. Our new approach is a refreshing change to an outdated business model.

Fididel Wizard: What do you like most about what you do for Auction Direct USA?

Eric: I'm very lucky in that I get to do what I love every day; I enjoy all things tech and web related, plus I'm a car fanatic. Put simply - I love managing our website and our IT infrastructure. I'm passionate about building our brand online and providing solutions which enable our business to grow efficiently. Creating something from scratch and seeing positive results is so rewarding.

Fididel Wizard: What do you like least about what you do for Auction Direct USA?

Eric: That there just isn't enough time each day to do all of the things that I'd like to attack...

Fididel Wizard: How do you use e-marketing?

Eric: Our e-marketing engagements are very extensive. We use the traditional automotive channels such as Cars.com, CarsDirect.com and AutoTrader. Our reach continues with our weekly eNewsletters to our website visitors and our market specific email campaigns to prospective and current customers. An extensive SEO campaign ensures top search engine results; our SMO initiatives also expand our footprint by leveraging our successful blog, WhyBuyUsedCars.com and other sites such as FaceBook, Squidoo and CarTango.com. We push the envelope further with newer strategies such as our mobile website marketing, our live online auction listings and building our followers on Twitter.com

Fididel Wizard: How do you know if you're successful?

Eric: The numbers don't lie. We rely heavily on analytics and the intelligence it offers. We need to know how many visitors we get, what they're doing within our sites and how effective we can make the pages. We're always looking to drive more qualified traffic, improve conversion rates and provide our customers with exactly what they're looking for.

Fididel Wizard: What made you try the Fididel model for Auction Direct USA?

Eric: Fididel's unique sales method compliments Auction Direct USA. We're both looking to provide smart consumers a unique shopping experience and quality products at the best possible price.

Fididel Wizard: What haven't I asked that you'd like our readers to know about you?

Eric: Its important for your readers to know how Auction Direct USA tries to provide the most unique automotive shopping experience every single day; everyone does their part to change the way people buy used vehicle.vehicle. We all believe in the business model...I've told all of my friends about it and even purchased two vehicles there myself!

Fididel Wizard: Eric, thanks for your time... its pretty apparent that you love what you do and that's always a good thing!